This famous company owns some of the highest quality terrain in the Valpolicella Classico zone of the Veneto, in the north of Italy to the east of Lake Garda. The Boscaini family bought their first vineyard here at the end of the 18th century and still run the company today.

Since the 1960s, Masi has been at the forefront of the production of Amarone della Valpolicella and has further set new standards with the "Super Venetian" Campofiorin wines. Hugh Johnson described Masi as a "touchstone for Veronese enology".